Trades · Plumbers

Everything they check with the water running.

When somebody needs a plumber the decision takes about a minute. Water is going somewhere it should not, they open two or three sites, and whoever looks like they can be there today gets the work. That minute is the whole job of the site.

The week, with a system under it

The same week, held level.

Every line here is a lead from your own website. The site catches it and tells you. The optional AI Office Manager is what answers it, keeps it, and puts it on the record.

  • 2:40 am burst pipe request · no answer 2:40 am burst pipe request · answered
  • the water heater quote, in a text thread the water heater quote in the vault
  • who asked about a repipe last week? the week's requests · on the record
  • a freeze week you cannot reconstruct the freeze week in the weekly report
How the choice gets made

How a plumber gets picked.

Half of plumbing is an emergency and half is a decision, and the two customers behave nothing alike. The emergency one is standing in a laundry room with a towel down. They are not reading, they are scanning: for a name that looks local, a service area that includes them, and the shortest route to telling somebody what is happening.

The other half is a water heater somebody has been arguing about since the last cold snap, or a repipe on a house with galvanized lines. That customer reads. They want tank against tankless in words that are not a manufacturer brochure, and they want to know what a repipe does to the drywall before anybody stands in the kitchen writing a number down.

One site has to serve both without either crowding the other out. The emergency work sits where a scanning reader hits it and asks for one thing only. The considered work gets pages deep enough to actually answer. A shared page that half explains both satisfies neither.

What the calendar does to it

The first hard freeze and the week after a holiday are the two spikes every plumbing calendar has, and both arrive with no notice. Planned work fills the flat stretch between them, which is the argument for giving water heaters and repipes real pages.

Your pages

A page for every job you get asked for.

These are the services a plumber gets asked for. On the multi-page sizes each one gets its own page. On the one page size they are the sections that page is built from.

  • Emergency plumbing. The page a scanning reader hits first, with your service area named on it so nobody has to guess.
  • Drain cleaning. The most repeated call in the trade, from a slow sink to a main line that keeps backing up.
  • Water heater repair and replacement. A considered purchase with a real fork in it, tank or tankless, and this is where it gets settled.
  • Leak detection and repair. Homeowners search the symptom, a damp wall or a bill that jumped, so the page starts there.
  • Repiping. The biggest ticket in residential plumbing, and the one homeowners are most afraid of.
  • Toilet and faucet repair. Small work that gets you in the door and brings the same house back to you later.
  • Sewer line repair. Camera work, spot repairs and full replacement are three different conversations, not one.
  • Water softeners and filtration. A quality of life purchase rather than a repair, so this page has to persuade rather than list.
  • Gas line repair and installation. Grills, ranges and heaters all start here, and licensing matters more to this reader than most.
And you write none of it

We write every word of these pages. No content questionnaire, no homework, nothing left for you to finish on the week you are booked solid. Lead capture and owner alerts are built into the site itself, on every size, with nothing to switch on.

Everything that is built into a site whichever size you pick: see the websites page →

Three sizes

Pick the size that fits the business.

The parts are the same in all three. The size decides how much of your business the site covers.

Size 01One page
$75/mo

30 months, then it is yours

or $1,497 in one payment

Everything on one page, built to carry the whole business.

Size 02Multi-page
$149/mo

30 months, then it is yours

or $2,997 in one payment

A page for every service you sell, the way homeowners search.

Size 03Full footprint
$249/mo

30 months, then it is yours

or $4,995 in one payment

The whole footprint of the business, plus priority support.

Both payment paths side by side, with the arithmetic printed where you can check it: see the pricing page →

Book a short call Not sure which size fits? That is what the call is for. We will tell you which one we would build for a plumber.
Before you pay · The preview

You are buying the site, not a promise.

We build it first. What you approve is what goes live.

You see the finished site before a dollar moves. We hand build it after one short call, and nothing starts until you have looked at it.

Approving it is what starts payment. Not a deposit, and not a signature on a mockup.

Tell us what is wrong and we take another pass. Or walk away and owe nothing at all.

It publishes on your own domain. Yours from day one, whichever way you pay for the site.

Straight answers

Questions about plumbers.

Can one site handle emergency work and planned work at once?

That is the whole design problem on a plumbing site, and it gets solved with structure rather than a red banner. The emergency work sits where a scanning reader hits it and asks for one thing only, which is enough for you to know what you are walking into. The considered work, water heaters and repipes and softeners, gets pages long enough to answer properly. Neither has to be watered down for the other.

Who writes the plumbing content, you or me?

We do. You will not be handed a questionnaire asking you to describe your own drain cleaning process on the one evening you were going to sit down. The pages get written from the trade and from one short call, and then you read them and tell us what is wrong. A plumber correcting one sentence about repipe scope beats a page you never finished.

Nobody reads a website when their water heater is leaking. Why bother?

They read exactly enough of it to decide whether to call you. That reading takes one screen and all of it is judgment: does this outfit cover my town, do they do this kind of work, is there a straight way to tell them what is happening. The decision gets made on your page before your phone ever rings.

Do you build for plumbers?

Yes. We build for any local business that runs on jobs, and your site gets built around the work you actually do: the services you sell, the jobs you want more of, and the town you do them in. Your preview is hand built for your business, not a template with your name dropped into it. If something we wrote is wrong about how the work runs, you tell us and we fix it.

What does a website for a plumber cost?

Three sizes. One page is $1,497, multi-page is $2,997, the full footprint is $4,995, paid once. Or take the monthly path at $75, $149 or $249 a month for 30 months, and at the end of the 30 the site is yours. All three side by side, both payment paths, and the arithmetic printed where you can check it: see the pricing page. For what moves a plumber between the three sizes, there is a longer answer: what a plumber website costs.

How does the monthly path work?

You pick your size and make 30 monthly payments. All 30 payments, and the website is yours: hosting included, nothing further required. Every one of those months also includes the work that keeps the site running, which is hosting, security, released standard website updates, and support. The monthly, the term and the arithmetic behind it are printed on the pricing page.

What if I stop paying before the 30 months are up?

It is one commitment, and it runs both ways. You commit to the 30 payments; we commit to building it, hosting it, securing it and keeping it updated the whole way, and handing it over at the end. If you stop before then, the site comes down when the paid month ends and the payments already made are not refunded. A missed payment gets a 30 day grace period with everything still running. On the one payment path none of this applies: the site is yours the day it goes live.

Do I actually own it?

Yes, on either path: the day you pay in full, or the moment the thirtieth monthly payment settles. You own your domain, the content you give us, and your business data from day one regardless of path. One thing we would rather state than bury: it runs on our managed platform and is not portable to another host. You own the site and everything you brought to it, and it lives where we run it, hosting included.

Do I have to take a subscription?

No. The website is a purchase, not a subscription. Lead capture and owner alerts are part of the site itself and keep working whether or not you ever add anything to it. The optional AI Office Manager, which answers the leads your website produces and keeps them on the record, is a separate monthly service, and the website never depends on it.

Will it put me at the top of Google?

We are not going to promise you a ranking, a lead count, or a number of jobs, because none of those are ours to promise and anybody who does promise them is guessing. What we build is the thing all of that depends on: a site structured around the services you sell and the town you sell them in, published on your own domain, written to get a homeowner to ask.

Dead level

One call and you will know.

About thirty minutes about your town, your jobs, and what a plumber actually needs the site to do. You will know exactly what we would build and what it costs, and there is nothing to decide on the call.