$1,497, $2,997 or $4,995 paid once, or $75, $149 or $249 a month for 30 months. Three sizes, two ways to pay for any of them. The rest of this page is what moves a plumbing business between them.
Every figure here is the price you would be charged. Nothing firms up later.
30 months, then it is yours
or $1,497 in one payment
Everything on one page, built to carry the whole business.
For a plumber: Service calls and drains in one town, with the emergency ask on the screen a scanning reader lands on.
30 months, then it is yours
or $2,997 in one payment
A page for every service you sell, the way homeowners search.
For a plumber: Where we would start a plumber running emergency work and planned work. Water heaters and repipes need pages that explain.
30 months, then it is yours
or $4,995 in one payment
The whole footprint of the business, plus priority support.
For a plumber: Sewer and gas work, a wide service list, an estimate process to explain, or several towns to cover.
The question is whether you sell anything a homeowner thinks about. If it is drains and service calls, one page does the job. If water heaters and repipes are real money to you, those readers need pages that explain. That is the whole decision, and it is the one we would talk through on the call.
The pages a plumbing business needs, and why each earns its place: see the plumbers page →
All of it comes from one fact: plumbing has two customers who want opposite things.
The emergency reader and the deciding reader are not the same person. One is standing in a laundry room with a towel down, not reading but scanning: for a name that looks local, a service area that includes them, and the shortest route to telling somebody what is happening. The other has been arguing about a water heater since the last cold snap and will read every word you have. A shared page that half explains each satisfies neither.
So the first cost driver is where the emergency ask sits. That is a structure decision rather than a piece of software, and it is paid for in pages. An emergency page names the towns you cover, asks for one thing only, and puts that ask where a scanning reader hits it without scrolling. Every call that arrives in a panic wants its own version of that page.
Then the service list, which is the biggest single mover. Emergency work, drain cleaning, water heaters, leak detection, repiping, sewer lines, softeners and gas work are eight different searches with eight different worries behind them. Homeowners search the symptom rather than the trade: a damp wall, a bill that jumped, a main that keeps backing up. Each of those you genuinely sell is a page that starts where they started.
Then the explaining, and the money attached to it. A repipe is the biggest ticket in residential plumbing and the one homeowners fear most, so its page has to answer what happens to the drywall before anybody stands in a kitchen writing a number down. Tank against tankless needs plain words. Financing, or an estimate visit that works differently from a service call, are questions the site answers once or you answer forty times a month.
And then the towns. Emergency work is bounded by drive time, and the first thing a scanning reader checks is whether your service area includes their address. Naming those places is structure rather than volume, and it is what an emergency page lives on.
Whichever size you pick, on either payment path, all of this is part of it.
Website quotes are hard to compare because the same words cover different amounts of work. These six turn up as a separate invoice somewhere in this market, and they are worth putting to anybody you talk to, including us.
Everything built into a site whichever size you pick: see the websites page →
Worked out on all three sizes, with the one payment price beside each.
All three sizes side by side, and the same arithmetic: see the pricing page →
Plenty of plumbers do, and for some it is the right answer.
Squarespace and Wix both publish what they charge, so there is no mystery on that side. Squarespace lists website plans at $19 to $99 a month billed annually, and Wix lists premium plans at $17 to $159 a month, with the displayed prices shown for yearly subscriptions paid in full.
What that buys is the software. It does not decide where the emergency ask goes, write the page that explains a repipe to somebody afraid of one, or finish itself during the week of the first hard freeze. That work is the real cost of a self built site and it gets paid at the kitchen table after a long day. It is also where most of them stop.
The other difference is what the monthly is. A builder plan is a subscription, so the bill renews for as long as the site is up. Ours has 30 payments in it and then it stops, and the site is yours with hosting included. Two different kinds of number, worth lining up before comparing them.
The honest case for doing it yourself: service calls in one town, nothing that needs explaining, and some appetite for the work. A builder subscription and two weekends is reasonable there. It turns the other way as soon as a repipe page has to persuade somebody who is nervous about the money.
Both figures read from the vendors' own pages on August 18, 2026: Squarespace pricing and Wix plans. Check them yourself before deciding anything on them.
None is required, and the website never depends on one. Lead capture and owner alerts are part of the site itself.
For a plumber whose service area is still growing: new service area, city and content pages, on page local SEO upkeep, and the structure search engines and AI assistants read. Cancel any time. The pages are yours, and being delivered work they do not credit toward a bigger size.
Thirty days free first. For a plumber whose after hours requests go unanswered until morning: it acknowledges eligible website leads by email, keeps them in a lead vault and a simple pipeline, reports the week from real system data, and asks every completed job for an honest Google review. Cancel any time.
By size, once the site is yours on either path, for an owner who wants the monthly work to keep going: released standard website updates and support. Three month minimum, then cancel any time. Hosting stays included with ownership either way.
Every step from the first call to the day it goes live: see how it works →
Ask whether you sell anything a homeowner thinks about before buying. Drains and service calls are decided in about a minute, and one page carries that honestly. Water heaters, repipes and sewer work are decided over a week by somebody comparing quotes, and that reader needs pages long enough to answer, which is the multi-page size. The full footprint is for a wide list with gas and sewer work on it, or several towns to cover.
No. The page count is what the size is, so the services you sell are already inside the number you picked: about 15 pages on multi-page, about 40 on the full footprint. Where the emergency ask sits is a structure decision we make while building, not a line item. If the list grows later, the optional Local SEO service at $199 a month is how pages keep getting added.
They read exactly enough of it to decide whether to call you, and that reading takes one screen and all of it is judgment: does this outfit cover my town, do they do this work, is there a straight way to tell them what is happening. The decision gets made on your page before your phone rings.
Hosting is included, so there is no separate hosting bill on either path. On the monthly path, every one of the 30 months includes released standard website updates and support. If you paid once, they are included for 30 days from your first live deployment, and after that the optional care plan keeps the monthly work going at $25, $49 or $82 a month by size. Outside those windows a qualifying batch is $149, scoped and approved in writing first. Anything we break, we fix free.
Then the site has questions a service-call site does not, and answering them is writing rather than software. We build the pages and write the words; we do not provide financing or process payments. What the page can do is set out how the money side works before somebody calls, so the repipe lead who reaches you is already past that part.
Because we build the site before you pay for it. A range protects the builder from a job bigger than the quote, and that risk only needs pricing in when the quote comes first. One short call, we hand build your preview, and you see the finished site before a dollar moves.
Every guide on this site, the cost pages and the rules for asking for reviews, in one place: see the guides →
The only thing left is which size fits your business. About thirty minutes on your town, the calls you get and the work you want more of, and you will know what we would build.