Trades · HVAC

84 degrees today, or a system they plan for.

Nothing about a dead system is calm. It quit on the first hot week of the year, the house is climbing all afternoon, and whoever looks capable gets the job. The other half of your work is the opposite, a planned replacement somebody spends a month deciding on, and one site has to hold both.

The week, with a system under it

The same week, held level.

Every line here is a lead from your own website. The site catches it and tells you. The optional AI Office Manager is what answers it, keeps it, and puts it on the record.

  • 8:10 pm no-cooling request · no answer 8:10 pm no-cooling request · answered
  • a replacement quote nobody kept the replacement quote in the vault
  • which maintenance leads went cold? every maintenance ask · on the record
  • a heat wave that blurred together the heat wave in the weekly report
How the choice gets made

How a heating and cooling company gets picked.

There are two people on a heating and cooling site and they want opposite things. The first has a house at eighty four degrees and a system that quit this afternoon. They want to know you cover their town and that somebody is coming. They will read one screen, and if the answer is not on it they are already on the next tab.

The second is spending the price of a used car and taking a month to do it. They are comparing two or three quotes on equipment they do not understand, each with a different tonnage and a different efficiency number. What they want is somebody to explain why the numbers differ, because that person is the one they trust with the decision.

Then there is a third thing, which is not a customer but a habit: the maintenance plan. It is the only part of this business that is not weather. A site that treats it as a footnote leaves the steadiest work you have to whoever remembers to mention it on a service call.

What the calendar does to it

Two seasons carry the year and both arrive as a spike. The first hot week and the first cold week decide much of the calendar, and what happens between them is maintenance, air quality and the replacement somebody is still thinking about.

Your pages

A page for every job you get asked for.

These are the services a heating and cooling company gets asked for. On the multi-page sizes each one gets its own page. On the one page size they are the sections that page is built from.

  • AC repair. The page the eighty four degree reader lands on, so it names the towns you cover and asks for one thing.
  • Furnace repair. The same reader in January searching different words, which is why it is not a paragraph on the cooling page.
  • System replacement and installation. The month long decision, and the explaining a quote sheet never does.
  • Maintenance plans. The one part of the year that is not weather, and it deserves more than a line on an invoice.
  • Duct cleaning and repair. Half the comfort complaints in a house are duct problems wearing an equipment costume.
  • Heat pumps. The equipment homeowners are told to ask about and understand the least of anything on this list.
  • Ductless systems. Additions, garages and the one room that is never comfortable, which is a different search entirely.
  • Indoor air quality. Allergies, humidity and filtration, for a homeowner whose equipment already works.
  • Thermostats and smart controls. A small job that gets you inside the house, and the easiest yes on the whole list.
And you write none of it

We write every word of these pages. No content questionnaire, no homework, nothing left for you to finish on the week you are booked solid. Lead capture and owner alerts are built into the site itself, on every size, with nothing to switch on.

Everything that is built into a site whichever size you pick: see the websites page →

Three sizes

Pick the size that fits the business.

The parts are the same in all three. The size decides how much of your business the site covers.

Size 01One page
$75/mo

30 months, then it is yours

or $1,497 in one payment

Everything on one page, built to carry the whole business.

Size 02Multi-page
$149/mo

30 months, then it is yours

or $2,997 in one payment

A page for every service you sell, the way homeowners search.

Size 03Full footprint
$249/mo

30 months, then it is yours

or $4,995 in one payment

The whole footprint of the business, plus priority support.

Both payment paths side by side, with the arithmetic printed where you can check it: see the pricing page →

Book a short call Not sure which size fits? That is what the call is for. We will tell you which one we would build for a heating and cooling company.
Before you pay · The preview

You are buying the site, not a promise.

We build it first. What you approve is what goes live.

You see the finished site before a dollar moves. We hand build it after one short call, and nothing starts until you have looked at it.

Approving it is what starts payment. Not a deposit, and not a signature on a mockup.

Tell us what is wrong and we take another pass. Or walk away and owe nothing at all.

It publishes on your own domain. Yours from day one, whichever way you pay for the site.

Straight answers

Questions about HVAC.

Half my work is emergency and half is replacement. Can one site do both?

It has to, and it does it with two doors rather than one. The repair pages are written for somebody reading one screen in a hot house, short, specific, and clear about the towns you cover. The replacement pages are written for somebody comparing three quotes over a month, so they explain the equipment, the sizing and the choices in plain words. One page trying to serve both is what makes a site read as vague.

Should maintenance plans be on the website at all?

Yes, and with a page rather than a mention. The plan is the only part of a heating and cooling year that does not depend on the weather, and it is what a homeowner is most willing to agree to just after a repair has gone well. A page saying what a visit covers, and what a member gets when something breaks in August, keeps making that case.

How is a repair customer different from a replacement customer?

It is the whole reason a heating and cooling site is harder to build than most. One is deciding in the next hour and the other over the next month, and copy that suits one insults the other. So the site gets built for both: the urgent work stated plainly near the top, the considered work given room to explain itself, and the maintenance plan where a satisfied repair customer walks past it.

Do you build for HVAC?

Yes. We build for any local business that runs on jobs, and your site gets built around the work you actually do: the services you sell, the jobs you want more of, and the town you do them in. Your preview is hand built for your business, not a template with your name dropped into it. If something we wrote is wrong about how the work runs, you tell us and we fix it.

What does a website for a heating and cooling company cost?

Three sizes. One page is $1,497, multi-page is $2,997, the full footprint is $4,995, paid once. Or take the monthly path at $75, $149 or $249 a month for 30 months, and at the end of the 30 the site is yours. All three side by side, both payment paths, and the arithmetic printed where you can check it: see the pricing page. For what moves a heating and cooling company between the three sizes, there is a longer answer: what an HVAC website costs.

How does the monthly path work?

You pick your size and make 30 monthly payments. All 30 payments, and the website is yours: hosting included, nothing further required. Every one of those months also includes the work that keeps the site running, which is hosting, security, released standard website updates, and support. The monthly, the term and the arithmetic behind it are printed on the pricing page.

What if I stop paying before the 30 months are up?

It is one commitment, and it runs both ways. You commit to the 30 payments; we commit to building it, hosting it, securing it and keeping it updated the whole way, and handing it over at the end. If you stop before then, the site comes down when the paid month ends and the payments already made are not refunded. A missed payment gets a 30 day grace period with everything still running. On the one payment path none of this applies: the site is yours the day it goes live.

Do I actually own it?

Yes, on either path: the day you pay in full, or the moment the thirtieth monthly payment settles. You own your domain, the content you give us, and your business data from day one regardless of path. One thing we would rather state than bury: it runs on our managed platform and is not portable to another host. You own the site and everything you brought to it, and it lives where we run it, hosting included.

Do I have to take a subscription?

No. The website is a purchase, not a subscription. Lead capture and owner alerts are part of the site itself and keep working whether or not you ever add anything to it. The optional AI Office Manager, which answers the leads your website produces and keeps them on the record, is a separate monthly service, and the website never depends on it.

Will it put me at the top of Google?

We are not going to promise you a ranking, a lead count, or a number of jobs, because none of those are ours to promise and anybody who does promise them is guessing. What we build is the thing all of that depends on: a site structured around the services you sell and the town you sell them in, published on your own domain, written to get a homeowner to ask.

Dead level

One call and you will know.

About thirty minutes about your town, your jobs, and what a heating and cooling company actually needs the site to do. You will know exactly what we would build and what it costs, and there is nothing to decide on the call.