$1,497, $2,997 or $4,995 paid once, or $75, $149 or $249 a month for 30 months. Three sizes, two ways to pay for any of them. The rest of this page is what moves a heating and cooling business between them.
Every figure here is the price you would be charged. Nothing firms up later.
30 months, then it is yours
or $1,497 in one payment
Everything on one page, built to carry the whole business.
For a heating and cooling company: Service and repair in one town, with the towns you cover named on the screen a hot house reader lands on.
30 months, then it is yours
or $2,997 in one payment
A page for every service you sell, the way homeowners search.
For a heating and cooling company: Where we would start a company running two seasons. Cooling, heating, replacement and the maintenance plan each need a page.
30 months, then it is yours
or $4,995 in one payment
The whole footprint of the business, plus priority support.
For a heating and cooling company: Replacement, ductwork, air quality, ductless and heat pumps, plus the equipment lines you carry.
Count the seasons and the decisions. Repair only, one town, one page. Two seasons plus a replacement side and a maintenance plan, multi-page. Add equipment lines and air quality and you are at the full footprint. That is the whole decision, and it is the one we would talk through on the call.
The pages a heating and cooling business needs, and why each earns its place: see the HVAC page →
A year that runs on two spikes and one habit, and each part costs pages.
Two seasons, not one. The first hot week and the first cold week decide much of the calendar, and both arrive with no notice. It is the same customer searching completely different words six months apart, so a single page called repair goes half wrong twice a year. Cooling and heating each need their own page, written for the weather that sent the reader.
Then the repair reader and the replacement reader, who want opposite things. One has a house at eighty four degrees and a system that quit this afternoon. They want to know you cover their town and that somebody is coming. They will read one screen, and if the answer is not on it they are on the next tab. The other is spending the price of a used car over a month, comparing quotes on equipment they do not understand, each with a different tonnage and efficiency number. Copy that suits one insults the other, so the site needs two doors.
Then the maintenance plan, which is not a customer but a habit. It is the only part of the year that is not weather, and most sites leave it as a line on an invoice. A page saying what a visit covers, and what a member gets when something breaks in August, keeps making that case in February. That page has the steadiest work in the business behind it.
Then the equipment you carry. Homeowners are told to ask about heat pumps, ductless systems and efficiency ratings, and they understand them less than anything else you sell. People search those product names directly, and the page carrying one is the page that answers. This is where a page count climbs fastest, and it is the honest reason a full footprint site exists.
And then the rest of the footprint. Duct cleaning and repair, indoor air quality, thermostats and controls. Half the comfort complaints in a house are duct problems wearing an equipment costume, and none of those searches lands on a page called services.
Whichever size you pick, on either payment path, all of this is part of it.
Website quotes are hard to compare because the same words cover different amounts of work. These six turn up as a separate invoice somewhere in this market, and they are worth putting to anybody you talk to, including us.
Everything built into a site whichever size you pick: see the websites page →
Worked out on all three sizes, with the one payment price beside each.
All three sizes side by side, and the same arithmetic: see the pricing page →
Some owners do, and for a repair-only shop it can be right.
Squarespace and Wix both publish what they charge, so there is no mystery on that side. Squarespace lists website plans at $19 to $99 a month billed annually, and Wix lists premium plans at $17 to $159 a month, with the displayed prices shown for yearly subscriptions paid in full.
What that buys is the software. It does not write the page explaining why two quotes for the same house carry different tonnage, build the maintenance plan page you have been meaning to write since spring, or finish itself during the first heat wave. That work is the real cost of a self built site, and the first heat wave is exactly when it stops.
The other difference is what the monthly is. A builder plan is a subscription, so the bill renews for as long as the site is up. Ours has 30 payments in it and then it stops, and the site is yours with hosting included. Two different kinds of number, worth lining up before comparing them.
The honest case for doing it yourself: repair work in one town, no replacement side, and some appetite for the work. A builder subscription and two weekends is reasonable there. It turns the other way the moment a replacement page has to explain equipment to somebody holding three quotes.
Both figures read from the vendors' own pages on August 18, 2026: Squarespace pricing and Wix plans. Check them yourself before deciding anything on them.
None is required, and the website never depends on one. Lead capture and owner alerts are part of the site itself.
For a company adding towns, or a maintenance plan that deserves more than one page: new service area, city and content pages, on page local SEO upkeep, and the structure search engines and AI assistants read. Cancel any time. The pages are yours, and being delivered work they do not credit toward a bigger size.
Thirty days free first. For a company whose no cooling requests arrive at eight at night in July: it acknowledges eligible website leads by email, keeps them in a lead vault and a simple pipeline, reports the week from real system data, and asks every completed job for an honest Google review. Cancel any time.
By size, once the site is yours on either path, for an owner who wants the monthly work to keep going: released standard website updates and support. Three month minimum, then cancel any time. Hosting stays included with ownership either way.
Every step from the first call to the day it goes live: see how it works →
Count the seasons and the decisions. Repair work in one town fits on one page. Two real seasons, a replacement side and a maintenance plan is four readers, and that is the multi-page size. The full footprint is for a company also selling ductwork, air quality, ductless and heat pumps, or carrying equipment lines people search by name.
Yes, and it is the cheapest thing on this list to get wrong. It is the same customer in July and January searching completely different words, and a single page called repair goes half wrong twice a year. Two pages cost nothing extra inside a size, and each is written for the season it answers.
It should, and it is the page we would fight for. The plan is the only part of a heating and cooling year that does not depend on the weather, and a homeowner is most willing to agree to one just after a repair has gone well. A page that says what a visit covers, and what a member gets when something breaks in August, keeps making that case in February.
No. The page count is what the size is, so the equipment pages come out of the same number: a working target of about 15 pages on multi-page, about 40 on the full footprint. It is worth knowing this is where the count climbs fastest, because homeowners are told to ask about heat pumps and efficiency and understand them least. If the list grows later, the optional Local SEO service at $199 a month is how pages keep getting added.
Hosting is included, so there is no separate hosting bill on either path. On the monthly path, every one of the 30 months includes released standard website updates and support. If you paid once, they are included for 30 days from your first live deployment, and after that the optional care plan keeps the monthly work going at $25, $49 or $82 a month by size. Outside those windows a qualifying batch is $149, scoped and approved in writing first. Anything we break, we fix free.
Because we build the site before you pay for it. A range protects the builder from a job bigger than the quote, and that risk only needs pricing in when the quote comes first. One short call, we hand build your preview, and you see the finished site before a dollar moves. It is the same reason you would rather size a system in the house than over the phone.
Every guide on this site, the cost pages and the rules for asking for reviews, in one place: see the guides →
The only thing left is which size fits your business. Thirty minutes on your towns, your two seasons and the work you want more of, and you will know what we would build.