Trades · Masonry

A masonry website built for work people look at closely.

Masonry is judged up close. Somebody who wants a stone wall or a repointed chimney has been staring at joints and edges for a week and can already tell careful work from fast work. Your website is where you show them which one you do.

The week, with a system under it

The same week, held level.

Every line here is a lead from your own website. The site catches it and tells you. The optional AI Office Manager is what answers it, keeps it, and puts it on the record.

  • 9:25 pm chimney request · no answer 9:25 pm chimney request · answered
  • a stone wall quote nobody wrote down the stone wall quote in the vault
  • who wanted repointing last month? every repointing ask · on the record
  • a whole fall you cannot lay out the fall in the weekly report
How the choice gets made

How a mason gets picked.

A masonry customer has been looking at the problem for a while. A chimney flagged on a home inspection, a stoop with a step pulling away, mortar that comes out of a joint with a fingernail. By the time they search they can tell tight, matched work from hurried work at a glance. Close photographs of your joints, your mortar color and your edges are what they are checking, and a wide shot of a wall tells them nothing.

The chimney customer has a deadline behind them. A real estate closing wants the flue lined and the crown fixed, or water has come into the firebox and burning season is a month off. They want to know whether you do chimney work at all, since not every mason does, and whether a small repair is worth your time. A page that says yes to chimneys, in the words an inspector wrote, answers the reader holding the report.

Repointing and stone work get shopped for the match. An old brick house needs lime mortar and a color that disappears into the wall, and a homeowner who has seen a bad repoint on a neighbor's chimney, gray Portland striped across red brick, is looking for somebody who knows the difference. A sentence about mortar type and matching tells that reader more than a row of pictures ever will.

What the calendar does to it

Mortar does not cure below forty degrees, so the year runs thaw to freeze and fall is a squeeze: every chimney has to be ready before the first fire and every wall wants finishing before the ground hardens.

Your pages

A page for every job you get asked for.

These are the services a mason gets asked for. On the multi-page sizes each one gets its own page. On the one page size they are the sections that page is built from.

  • Brick work and repair. Spalled brick, a cracked lintel and a bowed wall get searched by name, and this page says you take repair.
  • Stone walls and veneer. Fieldstone, bluestone, dry stack and veneer are shopped by look, so the page shows each on a real house.
  • Chimney repair and rebuilding. The inspection report search, in the inspector's words: crown, cap, flashing, liner, rebuild.
  • Tuckpointing and repointing. An old house owner searches this word, and wants lime mortar and color matching before anything else.
  • Steps and stoops. A front step pulling away is a safety search, and often the first masonry job a homeowner hires out.
  • Outdoor fireplaces and pits. A want rather than a repair, shopped in pictures, by a homeowner planning a back yard.
  • Paver patios and walkways. The patio search is crowded, so the mason's page talks base, edge restraint and joints.
  • Foundation and block repair. Bowed block, a stepped crack and a leaking wall make a worried search, and the page has to sound calm.
  • Chimney crowns and caps. The small job at the top of the chimney, searched on its own after a leak, and it protects everything below.
And you write none of it

We write every word of these pages. No content questionnaire, no homework, nothing left for you to finish on the week you are booked solid. Lead capture and owner alerts are built into the site itself, on every size, with nothing to switch on.

Everything that is built into a site whichever size you pick: see the websites page →

Three sizes

Pick the size that fits the business.

The parts are the same in all three. The size decides how much of your business the site covers.

Size 01One page
$75/mo

30 months, then it is yours

or $1,497 in one payment

Everything on one page, built to carry the whole business.

Size 02Multi-page
$149/mo

30 months, then it is yours

or $2,997 in one payment

A page for every service you sell, the way homeowners search.

Size 03Full footprint
$249/mo

30 months, then it is yours

or $4,995 in one payment

The whole footprint of the business, plus priority support.

Both payment paths side by side, with the arithmetic printed where you can check it: see the pricing page →

Book a short call Not sure which size fits? That is what the call is for. We will tell you which one we would build for a mason.
Before you pay · The preview

You are buying the site, not a promise.

We build it first. What you approve is what goes live.

You see the finished site before a dollar moves. We hand build it after one short call, and nothing starts until you have looked at it.

Approving it is what starts payment. Not a deposit, and not a signature on a mockup.

Tell us what is wrong and we take another pass. Or walk away and owe nothing at all.

It publishes on your own domain. Yours from day one, whichever way you pay for the site.

Straight answers

Questions about masonry.

Chimney calls come off home inspections. What should the page say?

It should speak the inspector's language, because that is the document the homeowner is holding when they search. Crown, cap, flashing, flue liner, spalling, and the words repair and rebuild used the way a report uses them. A page that says which of those you do lets a homeowner match the report to your work line by line, and it tells them you have read one of these before. A closing date is often behind the call, so the page also says how an estimate visit runs.

Can the site show that we match old mortar?

It can, in the only way a homeowner can check: a close photograph of a repointed section beside the original joints, where the new mortar does not announce itself. The match is the whole job to an old house owner, and a sentence about lime mortar, joint profile and color testing tells them you know why gray Portland striped across old red brick is what they are afraid of. Your own repoint jobs, shot close and in daylight, are what that page is built from.

I only take bigger jobs. Should small repairs be on the site?

Say what size of job you take, plainly, on the page. A mason who prefers a full rebuild over a single loose brick or a cracked step can say so, and that sentence saves both sides a phone call. What the page should not do is stay silent about it, because a homeowner with a small step repair will call anyway and be turned down, and one with a whole chimney to rebuild may assume you are too small for it. Naming the work you want is trade truth, not a pitch.

Do you build for masonry?

Yes. We build for any local business that runs on jobs, and your site gets built around the work you actually do: the services you sell, the jobs you want more of, and the town you do them in. Your preview is hand built for your business, not a template with your name dropped into it. If something we wrote is wrong about how the work runs, you tell us and we fix it.

What does a website for a mason cost?

Three sizes. One page is $1,497, multi-page is $2,997, the full footprint is $4,995, paid once. Or take the monthly path at $75, $149 or $249 a month for 30 months, and at the end of the 30 the site is yours. All three side by side, both payment paths, and the arithmetic printed where you can check it: see the pricing page.

How does the monthly path work?

You pick your size and make 30 monthly payments. All 30 payments, and the website is yours: hosting included, nothing further required. Every one of those months also includes the work that keeps the site running, which is hosting, security, released standard website updates, and support. The monthly, the term and the arithmetic behind it are printed on the pricing page.

What if I stop paying before the 30 months are up?

It is one commitment, and it runs both ways. You commit to the 30 payments; we commit to building it, hosting it, securing it and keeping it updated the whole way, and handing it over at the end. If you stop before then, the site comes down when the paid month ends and the payments already made are not refunded. A missed payment gets a 30 day grace period with everything still running. On the one payment path none of this applies: the site is yours the day it goes live.

Do I actually own it?

Yes, on either path: the day you pay in full, or the moment the thirtieth monthly payment settles. You own your domain, the content you give us, and your business data from day one regardless of path. One thing we would rather state than bury: it runs on our managed platform and is not portable to another host. You own the site and everything you brought to it, and it lives where we run it, hosting included.

Do I have to take a subscription?

No. The website is a purchase, not a subscription. Lead capture and owner alerts are part of the site itself and keep working whether or not you ever add anything to it. The optional AI Office Manager, which answers the leads your website produces and keeps them on the record, is a separate monthly service, and the website never depends on it.

Will it put me at the top of Google?

We are not going to promise you a ranking, a lead count, or a number of jobs, because none of those are ours to promise and anybody who does promise them is guessing. What we build is the thing all of that depends on: a site structured around the services you sell and the town you sell them in, published on your own domain, written to get a homeowner to ask.

Dead level

One call and you will know.

About thirty minutes about your town, your jobs, and what a mason actually needs the site to do. You will know exactly what we would build and what it costs, and there is nothing to decide on the call.