Trades · Deck builders

A deck website built for a project shopped in photos.

A deck is a want, not a need, so it gets shopped slowly and mostly with the eyes. Two people scroll through builds on a couch, argue about composite against wood, and shortlist whoever's work they can picture in their own yard. Your website is that scroll.

The week, with a system under it

The same week, held level.

Every line here is a lead from your own website. The site catches it and tells you. The optional AI Office Manager is what answers it, keeps it, and puts it on the record.

  • 10:40 pm deck request · no answer 10:40 pm deck request · answered
  • a composite quote on a napkin the composite quote in the vault
  • who was still deciding last month? every slow decision · followed up
  • no read on the build season the build season in the weekly report
How the choice gets made

How a deck builder gets picked.

A deck starts as a picture on somebody's phone. Two people on a couch scroll builds for a month, saving the ones with the railing they like or the stairs that wrap a corner, and the argument is composite against cedar long before it is about who builds it. They shortlist the builder whose photographs look like their own back yard, so every picture needs a line under it: size, material, what was asked for.

Once the picture is settled they get practical, and the practical questions are the ones a photograph cannot answer. Who pulls the permit. Whether the ledger gets flashed or the deck stands on its own posts. How deep the footings go where the frost line sits. What the railing has to be to pass inspection. A builder who writes those down reads as one who has been through an inspection or two.

Nothing about a deck is urgent, so nobody is forgiven for looking careless. The homeowner will wait three weeks for the builder they want and pass on one who answers an estimate request with a bare number. The number matters, but what they compare is the write up: hidden fasteners or face screws, picture framed edges or plain, and what the stain schedule looks like if they choose wood.

What the calendar does to it

The build season opens when the ground thaws enough to dig footings and runs to the first freeze, with a rush ahead of every holiday weekend. Winter is when the couch scrolling happens and the May estimates get asked for.

Your pages

A page for every job you get asked for.

These are the services a deck builder gets asked for. On the multi-page sizes each one gets its own page. On the one page size they are the sections that page is built from.

  • Composite decks. For the reader done with staining, who wants to hear about heat, fade and how boards age.
  • Wood decks. Cedar and pressure treated still get chosen for price and look, and the stain schedule lives here.
  • Deck railings. Often a repair or an upgrade to a deck that is otherwise fine, and cable rail is its own reader.
  • Screened porches. The bug season purchase, for people who want to sit outside in July, and a different structure.
  • Pergolas and shade structures. Shade over an existing patio is a smaller yes than a deck, for the homeowner not ready for the big one.
  • Deck repair and restaining. Rotted boards, a loose ledger and a gray surface send people searching repair, and this page says yes.
  • Multi-level decks. A sloped lot or a walkout basement makes this its own search, with its own footing questions.
  • Outdoor kitchens and seating. Built in benches and a grill station turn a deck into a room, for a bigger project in mind.
  • Covered decks and patio roofs. A roof over the deck is a framing job with a different permit, and its own search.
And you write none of it

We write every word of these pages. No content questionnaire, no homework, nothing left for you to finish on the week you are booked solid. Lead capture and owner alerts are built into the site itself, on every size, with nothing to switch on.

Everything that is built into a site whichever size you pick: see the websites page →

Three sizes

Pick the size that fits the business.

The parts are the same in all three. The size decides how much of your business the site covers.

Size 01One page
$75/mo

30 months, then it is yours

or $1,497 in one payment

Everything on one page, built to carry the whole business.

Size 02Multi-page
$149/mo

30 months, then it is yours

or $2,997 in one payment

A page for every service you sell, the way homeowners search.

Size 03Full footprint
$249/mo

30 months, then it is yours

or $4,995 in one payment

The whole footprint of the business, plus priority support.

Both payment paths side by side, with the arithmetic printed where you can check it: see the pricing page →

Book a short call Not sure which size fits? That is what the call is for. We will tell you which one we would build for a deck builder.
Before you pay · The preview

You are buying the site, not a promise.

We build it first. What you approve is what goes live.

You see the finished site before a dollar moves. We hand build it after one short call, and nothing starts until you have looked at it.

Approving it is what starts payment. Not a deposit, and not a signature on a mockup.

Tell us what is wrong and we take another pass. Or walk away and owe nothing at all.

It publishes on your own domain. Yours from day one, whichever way you pay for the site.

Straight answers

Questions about deck builders.

Composite or wood: should the site take a side?

It should tell the truth about both and let the homeowner take the side, because they have usually taken one already. Composite costs more up front and asks nothing of them each spring; wood costs less and wants a stain every couple of years, and a page that says so in one breath reads as a builder rather than a pitch. If you have a preference, say why in terms of the yard and the sun it gets. What loses a homeowner is a page that pretends the choice is obvious.

Do homeowners really read about footings and ledgers?

The ones about to spend real money do, and they are the ones you want. A homeowner who has heard about a neighbor's deck pulling away from the house reads every word about ledger flashing. One with a sloped yard wants to know what happens to the posts and how deep they go. Two plain paragraphs on how the deck attaches and what holds it up separate a deck builder from anyone with a saw, and they answer the questions an inspector is going to ask anyway.

Should the site say anything about permits?

It should say what you do about them, in your words, and stop there. Whether you pull the permit or the homeowner does, whether a plan set is part of your estimate, and what the inspector looks at on a deck are things a homeowner wants to know before the first call. What the page never does is tell a reader what their town requires, because that changes at every municipal line and it is not yours to state. Describing your own process is what they were searching for.

Do you build for deck builders?

Yes. We build for any local business that runs on jobs, and your site gets built around the work you actually do: the services you sell, the jobs you want more of, and the town you do them in. Your preview is hand built for your business, not a template with your name dropped into it. If something we wrote is wrong about how the work runs, you tell us and we fix it.

What does a website for a deck builder cost?

Three sizes. One page is $1,497, multi-page is $2,997, the full footprint is $4,995, paid once. Or take the monthly path at $75, $149 or $249 a month for 30 months, and at the end of the 30 the site is yours. All three side by side, both payment paths, and the arithmetic printed where you can check it: see the pricing page.

How does the monthly path work?

You pick your size and make 30 monthly payments. All 30 payments, and the website is yours: hosting included, nothing further required. Every one of those months also includes the work that keeps the site running, which is hosting, security, released standard website updates, and support. The monthly, the term and the arithmetic behind it are printed on the pricing page.

What if I stop paying before the 30 months are up?

It is one commitment, and it runs both ways. You commit to the 30 payments; we commit to building it, hosting it, securing it and keeping it updated the whole way, and handing it over at the end. If you stop before then, the site comes down when the paid month ends and the payments already made are not refunded. A missed payment gets a 30 day grace period with everything still running. On the one payment path none of this applies: the site is yours the day it goes live.

Do I actually own it?

Yes, on either path: the day you pay in full, or the moment the thirtieth monthly payment settles. You own your domain, the content you give us, and your business data from day one regardless of path. One thing we would rather state than bury: it runs on our managed platform and is not portable to another host. You own the site and everything you brought to it, and it lives where we run it, hosting included.

Do I have to take a subscription?

No. The website is a purchase, not a subscription. Lead capture and owner alerts are part of the site itself and keep working whether or not you ever add anything to it. The optional AI Office Manager, which answers the leads your website produces and keeps them on the record, is a separate monthly service, and the website never depends on it.

Will it put me at the top of Google?

We are not going to promise you a ranking, a lead count, or a number of jobs, because none of those are ours to promise and anybody who does promise them is guessing. What we build is the thing all of that depends on: a site structured around the services you sell and the town you sell them in, published on your own domain, written to get a homeowner to ask.

Dead level

One call and you will know.

About thirty minutes about your town, your jobs, and what a deck builder actually needs the site to do. You will know exactly what we would build and what it costs, and there is nothing to decide on the call.